Marketers are giving video a lot of attention — and for good reason. Savvy marketers are wielding this powerful tool to increase email leads by 300 percent, boost landing page conversions by 80 percent, and drive a greater number of prospects to purchase — faster.
A single, short video is said to be worth 1.8 million words, and with results like these, it’s quickly becoming a marketer’s newest and most powerful friend. But what’s on the horizon for video marketing? Will it hit a plateau when it comes to results? Will these impressive gains begin to diminish?
Statistics tell a clear story. Video marketing will only continue to grow. In fact, some say that 2017 will be the year of video marketing. Video is projected to claim more than 80 percent of all web traffic by 2019. So what is the current state of video marketing? Here’s a quick breakdown.