In addition to interviewing your clients, you will want to shoot plenty of b-roll. What is b-roll? This is the secondary footage you capture of people working at their desks, entering the office, talking over some stuff with coworkers, and so forth. It helps liven up the final product so it’s not just talking heads the whole time, and you will use it to cover up the edits and multiple takes you shot during the interview.
Your client testimonial or client case study video can be used on your website, could go in your monthly email newsletter, could be included on a playlist on YouTube, and can be used directly in the sales process. You may also consider gating the video so that you can get a name and email of the person watching it.
As we move into 2016 and beyond, technology advances – including adding personalization – will continue to lower the barrier to you creating excellent in-house videos. Please comment below and share a link to the videos you are creating in-house.