Email Marketing for the Modern Marketer

Email remains a marketer’s most valuable tool. To ensure delivery and engagement, our email marketing and segmentation tools help you analyze open, click, and conversion rates to optimize campaigns and celebrate your success.

Think crafting effective messaging is tough? Not with our easy-to-use email, landing page, and web form templates. Easily adaptable and ready to use, our free templates include everything from a simple drag-and-drop interface to advanced HTML editing tools to help you create or integrate your own dazzling content. And with A/B testing, you can quickly determine which assets and messaging are the most effective — ensuring great results and continuous improvement.

To make the biggest impact, you have to deliver perfect messaging at the perfect time. Whether you’re sending automated commercial or transactional emails, use Act-On Marketing Automation Software to ensure your messaging is on brand and that you’re tracking digital behaviors and engagements. And with transactional event-triggered email, you can send urgent notifications to individual customers via API and behavioral triggers.

Track your inbound and outbound engagement insights to learn how your messaging is driving traffic to your digital touchpoints. From segment-specific messaging programs to full, dynamic, and cross-channel nurture campaigns, our out-of-the-box engagement insights allow you to assess the performance of every tactic so you can optimize your messaging and improve your programs.