Your website is an essential marketing tool, and keeping it in good shape is a crucial part of creating an enjoyable customer experience that keeps prospects moving through the sales funnel. If your website doesn’t rank high in search, have the information customers need, isn’t organized in a way that is intuitive, or simply isn’t working at all, your potential leads will likely go elsewhere in search of answers.
But why exactly is having a solid website so important to the customer experience? To start, this foundational asset is where many of your prospects and leads first go to become acquainted with your brand and offerings. A poorly designed website that is difficult to navigate is sure to leave a bad taste in their mouths and motivate them to look for answers to their questions elsewhere.
Your website is also where leads are able to gather critical information that enables them to narrow down exactly what they need and keep progressing through the customer journey. So, even if your bad website manages to capture a lead’s interest, poor navigation and user exerience design might discourage them from doing business with you as they finalize their decision.
Today we’re on a mission to help you get your website in excellent shape. Keep reading to learn 3 common website pitfalls to avoid and what you can do to fix them.
HTTP Error Codes Ruin the User Experience and Damage Your SEO
One of the worst things that can happen as a customer navigates a website is encountering an HTTP error code. For leads that are navigating your website, encountering an HTTP error code (such as a missing web page) creates a disruption in the customer journey and can result in them missing out on critical information that would have helped them make an informed decision. Even worse, if this is the first time a prospect attempts to visit your website, encountering an error code could motivate them to simply navigate away, resulting in a total loss of opportunity.