Do you feel stuck when it comes to developing new content ideas? Is writer’s block preventing you from creating innovative marketing campaigns that generate new leads and improve ROI? Trust me, you’re not alone. Most of us B2B marketers know how hard it is to come up with topics to explore, especially when there is a wide array of content out there and it seems like everything has already been said before. And let’s not forget the self-doubt that many of us experience. Even if you come up with a great idea, you may wonder if it’s as brilliant or meaningful enough to the conversation as you think it is.
What’s a content marketer supposed to do in these types of situations? Sometimes all it takes is finding another way to occupy your time that may lead you to your next great idea. Step away from your desk, go out for a walk or engage in another activity that helps you free your mind and get those creative juices flowing.
However, let’s be honest, coming up with new content is not always easy. If you need help coming up with your next blog post, webinar or video, here are five ways to you can get inspired:
1. Read up on current industry news
The best way to figure out what you can add to the conversation is by reading up on what’s already been said. Try subscribing to emails or feeds on topics related to your interest area in order to keep up-to-date with what your peers or other experts are writing about. For example, if you create content for a health insurance company, subscribe to health journals and set up Google Alerts using keywords related to your product offerings. This will allow you to find news or research that you can write about in order to generate interest from your prospects and current customers.