B2B marketers are creating an increasing number of infographics, and it’s not because of anything in the water. Sixty-five percent of people are visual learners. This single statistic alone might explain why quality graphics are shared at triple the rate of other types of content — and it might explain why marketers are creating more infographics than ever.
But even if you’re creating this type of content, it’s possible that you’re not getting the maximum results for your efforts. According to Neil Patel, a consistent method, unique story, and reliable statistical data are critical to the success of your infographics.
But what other factors transform an average infographic to one that yields excellent performance? Here are seven easy tips for boosting the performance of your next infographic.