B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. It’s probably no surprise that 76 percent say they are creating more content than they were a year ago. But even the most stellar content will fall short of your goals for it if you’re not promoting it well – in the right places, at the right time.
It’s also probably no surprise that a huge majority of marketers (about 94 percent) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Check out our podcast episode “The Essential Organic B2B Marketing Strategies for LinkedIn in 2018” to learn more!
Content marketing superstars such as Jay Baer, Joe Pulizzi, and Lee Odden all leveraged LinkedIn to build their multimillion-dollar companies. So: how can you harness the power of LinkedIn as a potent, efficient strategy to reach your company’s goals?