As you may have noticed, account-based marketing is getting a lot of ink, and it’s getting the online version of massive air time. There are two very good reasons for this:
- New technologies put it within reach of the average company.
- It really, really works.
If you want to learn more about how today’s technologies make ABM more feasible for more companies, read our 7 Essential Account-Based Marketing Strategies post.
If you want proof that account-based marketing works, take a look at this infographic. It shows the results of various studies – and the trend lines are clear. (And if you’d like to share this infographic, here’s the link.)