You have an amazing product, excellent traffic, and a beautiful landing page, but somehow, your conversions are falling flat. What’s a marketer like you to do? Should you rewrite content, change the design, or tweak another piece of the landing page?
It can often be a struggle to figure out just what went wrong when a landing page underperforms. Thankfully, there are a few common landing page mistakes you can avoid – pitfalls that might be sabotaging your results and driving down conversions. Here are five critical landing page mistakes and tips for resolving each to drive maximum results.
1. Slow Loading Times
You have seconds to make a great first impression, because the majority of visitors — 74 percent — will leave when landing pages take longer than five seconds to load. Adding more images and graphics can also slow down your page. Additionally, if you don’t test it often, you may not even know there’s a problem. Here are a few tips for making your page much faster.
- Know your speed. A simple way to test your speed is by using Google’s PageSpeed Insights. This tool provides valuable evaluations of both mobile and desktop performance and gives a score on a 100-point scale. If your landing page has a poor rating, PageSpeed Insights provides suggestions for optimizing the site.