4 Steps to Creating Content That Converts
As any seasoned content marketer should know, there’s a lot more to content marketing than simply creating a flashy infographic or writing a blog post, publishing it, crossing your fingers and hoping for the best. In order to generate leads from your content strategy, you need to consider both the content and the content experience. […]
Small Marketing Budget? Use In-House Experts to Get Huge Results
Many marketing teams struggle to make the most of limited resources. Whether you’re just starting out with a one-person business or you’re running a mid-size company that’s trying to break into the big time, it seems like there’s never enough time and money to achieve your marketing goals. According to Forrester Research, 51% of B2B […]
A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. Our B2B customers and prospects are changing the way they search, consider, and buy. They’re also spending much more time doing their own research. According to Forrester, B2B buyers may be […]
The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look cool? Rich? Fat?); after all, it’s all very personal. And B2B buyers are more cold-bloodedly concerned about product details, payment schedules, and competitive differentiators. It’s not as personal … right? If you think that’s […]
New Blogger? Get Started on WordPress.com
Last week we published a blog post, “Why Blogging Is More Important Than Ever” that’s a reminder about all the ways that blogging can bring you traffic and credibility, and a collection of smart tactics to take your blog posts to the next level. To look at the bigger picture: there are a lot of […]
The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’s “What City Should You Actually Live In?” quiz when it was hot? As of March 3, 2015, it had racked up 20,738,516 views, and is generally credited with launching the BuzzFeed quiz empire. Or remember this one from the New York Times: […]
Why Blogging Is More Important Than Ever
“Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers. But there’s already a lot of content out there, and content marketing isn’t nearly as good as “interesting marketing.” Without interesting content, all these media channels are toothless. And (you know this already) interesting content is one of the top […]
5 Ways to Grow Your Content Marketing Agency Services with Automation
When it comes to engaging customers, content continues to be king. According to the Content Marketing Institute, 93% of B2B marketers used content marketing in 2014. In 2015, the trend is likely to continue as more and more companies discover the benefits of using content to drive traffic, nurture leads, and develop lasting (and profitable) […]
17 Smart Ways B2B Marketers Can Use Pinterest
Here’s a list of 17 ways B2B marketers can use Pinterest, with examples to inspire you to get pinning.
7 Tips to Take PowerPoint Presos from “Meh” to “Wow”
PowerPoint is a handy program that can bring out the best and worst in information delivery: for every presentation that’s interesting and wow-worthy, there’s one (or maybe 10) that’s miserably unbearable. No one wants their stuff to be the latter, but it happens all the time, from the smallest business meeting to the largest keynote. […]
15 Ways Content Marketers Can Use Pinterest to Drive Traffic
Do you want traffic to your site? Then it’s time to invest in Pinterest. You’ll be amazed how much more there is to Pinterest than just images. Here are 15 tips to get you started.
Five Ways to Be a Content Marketing Hero
Are you a content marketing super hero? When everyone is inundated with nearly obscene amounts of content across every conceivable digital channel, how do you create content that is going to stand out and grab the attention of your future customer? By being a content hero! Learn to deliver content that moves, solves problems, and […]
3 Things We Can Learn From Heisman Winner Marcus Mariota About Content Marketing
Editor’s note: Deciding what blog post to run on New Year’s Day was a dilemma. Thanks to Andy Baker of Snapshot, we’re reminded that it’s also the day of the Rose Bowl, which gives this particular post resonance. The #2 Oregon Ducks will face the 3rd-ranked Florida State today, so a football post makes perfect […]
Pinterest Crash Course: Get Up and Running In One Day
Get up and running on Pinterest to expand your social media marketing efforts. Check out our crash course on setting up Pinterest.
Battle the Bloat … and Give Your Content Marketing a Lean New Physique
“Guilty as charged,” she said culpably. “Don’t be such a fool,” he said contemptuously. “The honest facts are …” Ever come across this kind of stuff? Ever written it? I have. Bloated, redundant prose. Let’s take that last one, for example. Facts by their very definition are honest. Adding “honest” as a qualifier is not […]
Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
Diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional production can be extremely expensive. However, many marketers are overcoming the hurdles as they discover that video can do more than build buzz and gain YouTube followers. That’s because for today’s B2B […]
Use Video Viewing Data to Improve Lead Qualification and Conversions
Marketing automation may be changing the way you interact with customers and qualify their interests, but what happens when a prospect watches one of your videos? If they’re pressing play on your product video, and your marketing automation system doesn’t know about that, then you’re missing out – big time. According to Lee Odden on […]
Creating a Marketing Plan That Won’t Die a Slow, Miserable Death
The new year is fast approaching, and many organizations are busy compiling their annual marketing plans. Many hours are spent on dissecting data, dreaming up ideas, and putting together thick decks. Often, the marketer’s hard work will get a moment in the spotlight in the form of a presentation to the executive team. Unfortunately for […]
How to Create an Editorial Calendar
Last week we talked about why you might want to use an editorial calendar. Now that you know how editorial calendars can help you and you’ve got a few ideas for how to use them, the problem becomes finding (or creating) one that’s right for you. For most people, that means an editorial calendar which […]