5 SEO Strategies Every Company Needs to Master
Will you be in New Orleans next week for the annual conference of the American Marketing Association (AMA)? If so, and if keeping up with the changes in SEO is high on your agenda, then don’t miss our own Martin Laetsch’s presentation, “5 SEO Strategies Every Company Needs to Master.” Martin’s background includes launching and […]
10 Ways to Become a Marketing Superstar
In a recent Wall Street Journal story, 10 Ways to Become a Superstar, Dr. Myra S. White offers 10 ways to uncover your own stardom and says, “Becoming a superstar is all about what you do – the ways that you act on your world. It doesn’t matter how you look or even where you […]
How To Adapt Your Social Strategy Channel-By-Channel
Marketing is all about making connections with people. Given that there are over one billion existing Facebook accounts and 400 million tweets going out per day, companies that successfully integrate social media into their marketing strategies tend to get ahead of those who don’t. And while there are many ways to implement an effective social […]
9 Steps to Lower Customer Acquisition Cost
“Anyone can do lead nurture,” said someone who’d never done it: “Just send out three or more messages and you’re done.” Well…you could do that, but the problem is, you probably won’t do much for sales. In fact you might just drive away potential buyers, pushing up the cost of the leads that do remain. […]
Got Marketing ROI?
If there’s friction between your marketing and sales teams, it might be due to the way each team is measured. Sales is numbers-driven; performance is measured by quotas you can hit and revenue you can count. Marketing, on the other hand, has always been one of the least-measured functions. This can lead to a lack […]
5 Keys to Email Inbox Delivery
Over the years, many changes to email inbox delivery have been made by ISPs such as Gmail and third party filters such as Barracuda. Every serious email marketer tries to keep up with the changes and figure out ways to get their emails opened and clicked on, and deliverability professionals continually update their toolkits. Trust […]
Plan Your Next Webinar
Webinars take a lot of work, but in the end a well-planned and executed webinar will prove its worth by gaining and engaging qualified prospects – who will expect you to follow up. Get off on the right foot by planning thoroughly, and you’re more likely to deliver a smooth event that satisfies your audience. […]
A Newbie’s Guide to Link Building
We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. A Newbie’s Guide to Link Building We all know what […]
8 X 3 X SEO: 24 Tips for Building Inbound Links – Webinar July 24
Black-hat link building is a dark art that does a disservice to web searchers, which is why Google’s Penguin algorithm updates go after it with such vehemence. Quality inbound link building, on the contrary, hasn’t changed at all – it’s still all about relevancy, authority, and sustainability – and it still works. Join SEO marketing […]
Best Practices in Social Influencer Marketing
“Try this,” said the first caveman to his friends. And so what we know as “social influence” came to be. In the mid-1950s, sociologists Paul Lazarsfeld and Elihu Katz published the book Personal Influence, introducing a two-step communication model which shows that ideas flow from mass media to opinion leaders, and from them to a […]
Cheetah-Speed, Agile Marketing
Cheetahs achieve the fastest land speed of any living animal. How fast do they go? Between 70 -75 mph, in short bursts covering distances up to 1,600 ft. The cheetah also has the ability to accelerate from 0 to over 62 mph in three seconds. What does this have to do with marketing, you ask? […]
3 Social Dos, 3 Social Don’ts
Social media use continues to trend up, with active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013. With these adoption figures, social media marketing is at an all-time high – and so are company expectations. With the transparency social engenders, social […]
5 Key Steps to Selling Through Social Media
With the help of a few of my favorite characters from Gilmore Girls, here are five key steps to selling through social media.
Using Long Tail Keywords Strategically
“Chia” has been in the news lately; it was a mainstay in the ancient Aztec diet and is currently popular as a supplement that’s rich in omega-3 fatty acids. Google “chia”, and you’ll get 300 million results. Google “chia pet”, however, and you’ll get fewer than 2 million results. Google “chia pet Statue of Liberty”, […]
The First Law of Social Media Marketing
According to Peter Drucker, inventor of the “management by objectives” concept and a pioneer in management education, there’s only one valid business purpose: to create a customer. So how does this translate into social media? Social media strategist James Gilbert of Target Marketing answered this question in the webinar “The 9 Immutable Laws of Social […]
The 9 Immutable Laws of Social Marketing
Jim Gilbert likes to describe himself as an “old school” direct marketer who applies traditional direct marketing principles to new media and channels. On Tuesday, May 21, at 11 am Pacific, Jim will present “The 9 Immutable Laws of Social Marketing,” a free webinar crafted to share what works today in social marketing. Social media’s […]
9 Steps to Revitalize Your Tradeshow Marketing Strategy
B2B marketers continue to rate in-person events as their most effective tactic (71%), according to the 2013 B2B Enterprise Content Marketing Report. However, to make the most of an event, and see real return on your (substantial!) investment, you need to create a solid strategy and execute it properly. If you’ve been to a tradeshow, […]
3 Tips for Conversion with Mobile Ads
With the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space for their businesses. However, simply deploying a mobile ad does not guarantee conversions. You can’t expect the ad to do all the work by itself. You need to target your customers effectively, […]
Microsoft Dynamics CRM Integration with Act-On Software
Editor’s Note: If you’re attending the Microsoft Dynamics Convergence conference in New Orleans March 18–21, stop by the Act-On booth (#2350) for conversation or a demo with Theresa Klinger and Jeff Linton. We’d love to see you. Why would you consider using both Microsoft Dynamics and Act-On marketing automation? In our case, our marketing department […]