3 Things About Machine Learning Every Marketer Needs to Know
Not sure you understand what machine learning is? It can sound a little scary and confusing, but it’s not. It’s just using data to answer questions.
SEO Strategies and B2B Trends to Watch for in 2018
In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building.
5 Tips to Implement In Your Account-Based Marketing Strategy
Marketers continue to invest in ABM because it is paying dividends. Here are five tips for implementing your account-based marketing strategy.
The CMO + Chief Customer Officer: The Beyonce & Jay-Z of the C-Suite
By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and customer loyalty.
Embrace Artificial Intelligence in Marketing
Recently, Paul Roetzer joined on the Rethink Marketing Podcast to talk about artificial intelligence and its role in the future of marketing.
Making Sense of the 2018 Marketing Predictions and Trends
A survey of 2018 marketing predictions and trends to watch reveals most marketers will focus on AI tools; content; and the customer.
How To Build Your Career In A Data-Driven Marketing World
Don’t fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines – with the right skills and mindset.
Know Your CMO: Getting Acquainted with Act-On’s Michelle Huff
Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On’s CMO Michelle Huff.
How Machine Learning is Transforming Shopping
B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.
GDPR’s New Data Protection Officer Role
The massive GDPR legislation that takes effect in the EU in May requires companies hire a data protection officer. This post explains what you need to know.
How Silicon Valley can lose the ’embarrassing’ frat boy image and get its act together
Silicon Valley is known for great innovation. It’s also known, recently, for its sexism. Here are four tips to change the culture of abuse and exclusion.
Increase Your Website Traffic with These Killer Marketing Hacks
More traffic translates into more leads, increased sales, and, ultimately, higher revenue. Increase your website traffic with these effective hacks!
10 Insider Video Marketing Tips to Emulate
Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company.
Top Data-Driven Marketing Trends We’re Keeping An Eye On
Here are the top trends for B2B marketers to consider as they adopt a data-driven marketing strategy.
Are You Making These 5 Critical Landing Page Mistakes?
Find out if you’re making these 5 critical landing page mistakes and how to fix them.
Crafting an Exceptional Statement to Keep You on Mission
Mission statements – why you need one, and how to create them
Inside Act-On: Preparing for GDPR Compliance
GDPR is the European Union’s General Data Protection Regulation and its new rules become effective on May 25, 2018. David Fowler, Act-On’s head of privacy, compliance, and deliverability said GDPR marks the biggest change to EU data protection law in a generation. Back in June, we interviewed him on the Rethink Podcast about GDPR. Here you can listen to the podcast or read a transcript from the interview.
5 Powerful Ways to Use Social Proof in Content Marketing
Capture more leads and greater results by leveraging social proof in your content marketing.
How does the CMO role look different in the US when compared to the UK?
What’s it take to become a CMO and what does this coveted role demand – both in the US and in the UK? Take a look at our research to reveal the answers.