Nurturing customers through the sales funnel requires an omnichannel approach that puts website personalization at the forefront.
Category: Customer Journey
Want to build a strong marketing team? Volunteering can help members of your team connect with their community while building critical marketing skills.
Segmenting your audience makes personalizing the customer journey easier than ever before and help your team focus on the best leads.
Developing a strategy that works for your target audiences is essential for email marketing success. This post will guide you through using personas, data, and behavior for improved deliverability and even better engagement.
Having your emails read as spam is every marketer’s worst nightmare. These 3 tips will help you avoid the spam folder and improve deliverability.
Joseph Jaffe believes the corporate business model is failing. With success, comes “suckage.” The key to corporate longevity is to suck less. Here is how.
What is lead segmentation and nurturing, and how can using automated programs give you better results? Find out here.
Address your customers’ pain points and needs with these listening tricks that will help you refine customer personas to optimize the customer journey and fuel business growth.
In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback.
Want to amp up your customer marketing in 2019? Look no further! Our gift to you this holiday season is 3 tips for engaging customers in the new year?