You’ve created your targeted audience’s buyer persona, but do you know where to find them on the web? Learn why that’s important.
Category: Customer Journey
Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads.
Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work – from brand perception to decision-making to the creative.
What’s “expand marketing”? It’s the collection of tactics used to keep existing customers and to expand your relationship with them. See how to do it here.
Marketing automation shouldn’t be just for generating demand. The same principles and practices for demand gen marketing (segmenting, scoring, and nurturing) have just as much to offer customer marketing; and are especially instrumental in B2B marketing.
Today’s chief marketing officer (CMO) is the natural choice to become tomorrow’s chief executive officers because of their customer focus, cross-organizational skills, financial acumen and data-driven decision making.
Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.
By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and customer loyalty.
A customer’s experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.
Whether your customers have ghosted, moved on, or tried on the competition, win them back with these 5 customer engagement tactics