Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust.
Category: Customer Journey
Customer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing.
Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized results.
Does your customer management strategy need an upgrade? Super customers can 16x your profits – and so can firing your “super awful” customers.
Uncover the digital breadcrumbs that help to provide a more powerful customer experience.
Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?
Getting customer feedback – via polls, market research, and discussions – can yield telling insight to your business.
Read this blog to learn the customer lifecycle metrics you need to monitor to improve retention and fuel business growth.
Customer Engagement throughout their lifecycle is key to a healthy business, but should sales, marketing, or customer success be in charge? This blog makes the case for marketing taking control of the customer journey.
Creating a customer journey map helps you direct customers to the actions that you want them to take. But you also must prepare for unexpected diversions.