Wondering what customer intimacy means? Go back and watch the movie Big and learn a few tips.
Category: Customer Journey
Online and in-person events can be a great channel for marketers, but also very expensive. This blog will help you to get the biggest return out of your event investments.
Choosing the right marketing automation system can be challenging. See what happened to Bluenose when they switched from Marketo to Act-On Software.
Customer lifetime value (CLV) is figuring out what you’re actually gaining from each customer. Use this metric to get the pulse of your business.
Best practices for personalizing your customer’s experience with your company for spectacular results – like 3X ROI.
“Customer success” is not a fancy name for “service department;” it’s a belief system dedicated to the customer. Learn how it adds value to your bottom line.
Blog posts, videos or other, too many companies still treat content like promotional advertising. Learn why that’s a very bad idea; what to do instead.
Empathetic marketing: listening closely to better understand the buyer’s journey. Brian Carroll, author of Lead Generation for the Complex Sale, gives insight.
Throwing a wedding is like closing a big deal: Courtship, then a contract. But should you be focusing not on the big day, but the marriage? Not on the sale, but the customer lifetime value?
With a formalized referral marketing program, you’ll close higher-value customers more quickly. Learn why it works, and the 3 keys to a successful program.