Consulting Firm Gives Marketing Fragmentation the Boot with Act-On
Making it to the top 5% of just about anything is impressive. Staying at that prestigious level – year after year – is success. It’s precisely what accounting and consulting firm, Templeton & Company, has accomplished: its technology-consulting division, Templeton Solutions, has been a member of the elite Microsoft Dynamics President’s Club for several years, recognized […]
How to Build Marketing Accountability From the Lead Up
In a previous blog post (On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today), we discussed how to evaluate marketing performance from a macro perspective. In this post we will look at evaluating marketing performance from a micro perspective – specifically, at the lead level. There are three key variables that […]
Agency’s Web Traffic Jumps by 400%
Let’s say there’s a digital agency with 15 years of success, a stellar reputation for connecting people to brands, and a comfortably flowing revenue stream. Does it rest on its laurels, or does it focus on the next level of online marketing capability? circle S Studio – a premier marketing and design firm – chose […]
3 Ways Marketing Automation Can Make You a Better Marketer
Many aspects of marketing require a careful hands-on approach to ensure proper application, timely scheduling, and successful implementation. However, as technology has advanced, tapping into the power and sophistication of marketing automation has shifted from being a nice-to-have to being an essential reality. The reason? Marketing automation unshackles you from a host of manual tasks […]
4 Ways Marketing Automation Can Create a Pot o’ Gold
Though sales and marketing departments use different strategies and tactics, their missions are complementary: revenue generation.
What’s An “Online Lead Development Ecosystem”?
Editor’s Note: Chris Creech is a senior strategist with Newfangled, a web development company that works with marketing agencies to build conversion-focused websites for their clients. If you’re reading this, then you’re likely already using – or at least considering implementing – marketing automation (MA) software, such as Act-On. Which means you’ve already realized that marketing […]
Important Considerations Before You Invest in Marketing Automation
2014 should be a great year for marketing automation; frankly, the last two years have been great years for marketing automation. We saw multiple IPOs, acquisitions galore, demand for new positions with titles like “VP of Demand Generation” and “Marketing Technologist.” And most of all, we saw widespread and unequivocal proof that marketing automation can […]
New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2
Last hired, first fired. That’s been a common theme for marketers who’ve long been disparaged as nice-to-haves, not revenue-generators. Mounting evidence shows this is steadily shifting. Rather than being viewed as cost centers, today’s top marketers are increasingly enjoying a hard-won seat at the revenue table. But as a result, according to a new Forrester […]
Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
“B2B marketers implementing a lead-to-revenue (L2R) process for the first time or expanding an immature program often feel they are navigating uncharted waters — but they are not alone!” That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success, a benchmark-style assessment of what top-performing marketers […]
Agency Revenue Is Up 300% Thanks to Marketing Automation
Competition is fierce for digital marketing agencies. Consider this: According to the American Association of Advertising Agencies, the average life-span of a client/agency relationship is now less than 3 years. In the 1980s it was more than 8. It’s a challenge Mary Alice LaPoint knows well. As the President and Chief Strategist for To the […]
5 Best Practices to Rock Cyber Monday
To help eComms get the biggest bang from Cyber Monday, here are 5 best practices for increasing your piece of the revenue pie.
What’s the Difference Between Email Marketing and Marketing Automation?
Email marketing is wonderful: It delivers the highest ROI of any marketing tactic, while being relatively inexpensive. But the day will come, if it hasn’t already, when your marketing needs will bump up against the limits of what your email marketing platform can deliver. When that bell rings, the question to ask is: Are we […]
Agency Sees Explosive Lead Growth with Marketing Automation
NuGrowth Solutions provides outsourced “sales as a service” business development teams, and supports them with exceptional lead generation marketing. As sales and marketing experts, NuGrowth was acutely aware of the need for specialized technology to automate processes and scale communications. Which is just one reason we’re delighted that NuGrowth chose Act-On to generate its own […]
SaaS Solutions vs. IT Departments in the Age of Self-Service
People presume that, in the transition to cloud systems, there will be tug of war between SaaS and IT, as well as between SaaS and traditional software deployment methods. While there’s a bit of truth to the rumored struggle for traditional software and SaaS to find a balance, it’s not so severe as to be […]
Microsoft Dynamics CRM Integration with Act-On Software
Editor’s Note: If you’re attending the Microsoft Dynamics Convergence conference in New Orleans March 18–21, stop by the Act-On booth (#2350) for conversation or a demo with Theresa Klinger and Jeff Linton. We’d love to see you. Why would you consider using both Microsoft Dynamics and Act-On marketing automation? In our case, our marketing department […]