How to Evaluate Your Marketing Automation Maturity

marketing automation maturity

Marketing automation isn’t magic, and it doesn’t happen on its own. Teams have to intentionally incorporate automation into their marketing programs across channels and throughout the entire customer journey, crafting an experience designed to target the right audience members with the right messages at the right time. However, according to our 2022 State of Marketing […]

How Marketing Automation Can Replace Your Lead Tracking Spreadsheet

lead tracking spreadsheet

Let’s be honest – lead tracking spreadsheets are a marketing nightmare. You may have gotten away with them as the backbone of your marketing system five years ago, but if you’re still relying on spreadsheets as the glue that holds your marketing program together, you are most likely about to either pull all your hair out […]

How to Use Automated Customer Segmentation for Better Results

automated customer segmentation

No matter the industry, customers demand more thoughtful and meaningful experiences from the companies they do business with. Eighty percent of consumers report they are more likely to purchase from a company that offers personalized experiences. As a digital marketer, meeting this demand requires you to deliver the right content, at the right time, to […]

4 Ways to Implement Marketing Automation Data

implementing marketing automation data

Collecting first-party customer data is a top priority for most B2B marketers, especially as third-party cookies and other data sources are regulated or blocked by leading tech platforms. But collecting data is only the first step. The data you gather actually needs to be applied to marketing programs to make an impact on customer experience and conversion.

Marketing Automation Adoption: A Step-by-Step Guide

marketing automation adoption

Contrary to popular belief, marketing automation adoption does not require a complete reinvention of your marketing programs and processes. And, the cost of doing nothing is enormous. The most effective marketing automation deployments include careful planning, process change, and program redesign. But this doesn’t have to be a vast, disruptive change. The kinder, gentler option […]

8 Ways Marketing Automation Can Expand Your Search Marketing Agency

search marketing automation

Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. But why stop there, especially when you’ve got the expertise to expand your reach and improve results for your clients? The power of search marketing can be extended significantly if you can help your clients manage engagement and build lasting relationships […]

B2B Marketing Automation Trends to Watch in 2022

trends b2b marketing

Our recent State of Marketing Automation report found that B2B marketers use automation to streamline marketing and sales efforts (38%), improve customer experience (34%), and improve customer engagement (28%). However, only 20% say they’re using automation tools to their fullest potential. Perhaps an eye toward important B2B marketing automation trends is the next step for […]

Marketing Predictions for 2022: 4 Keys to Success

marketing predictions for 2022 - blog image

As advances in technology have created new opportunities to reach customers, concerns about consumer privacy have skyrocketed. Federal and state governments are responding by considering more—and more complex—legislation. At the same time, tech leaders like Google and Apple are trying to get ahead of those regulations by evolving their own policies around privacy and data. […]

How to Sell Your Marketing Automation Choice Internally

marketing automation choice

By the time you choose a marketing automation platform, you’re a veritable expert. You’ve gathered requirements, analyzed G2 and Capterra reviews, perused case studies, completed checklists, and probably lost track of how many hours you’ve spent on software demos. You’ve done the legwork, and you have full confidence in your chosen solution, but there’s one […]

Benefits of Marketing Automation for Insurers

Marketing Automation for Insurance Quote

Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

5 Prerequisites for Buying Marketing Automation Software

Act-On Adaptive Web

So you just decided to buy marketing automation software to crank up sales leads, track the ROI of your campaigns, and prove just what exactly marketing has been doing to drive the bottom line. Wise choice. Whether you’re an SMB, a regional division of a large enterprise or a multi-national marketing organization, lots of vendors […]

Building Your Marketing Automation Team Structure

marketing automation team structure

It’s no secret that marketing automation brings can big benefits to your marketing and sales efforts. It has been proven time and time again to bring efficiency gains in marketing, and to improve marketing and sales alignment, resulting in more conversions overall. But, if you’re looking to implement marketing automation, or improve your current programs, […]

4 Signs Your Marketing Automation Provider is Failing You

marketing automation fail

Your marketing automation tool should never stifle your company’s growth. It should help you connect with current and prospective customers, and scale up the personalized experience that creates loyalty and appreciation for your brand. If it doesn’t feel like that’s possible, it could mean your marketing automation provider is failing you. To be clear, considering […]