In this podcast episode, we review a recent success story with Convena Distribution and why they chose Act-On . What are the factors you’d consider in selecting a marketing automation platform?
Convena Distribution, a global IT supplier, is one of the leading international IT distributors in Europe with over 15 years of experience in the industry. Although the company was using another marketing automation solution, it did not have all the features Convena needed to execute its marketing efforts and improve results.
Five Tips in Selecting Your Marketing Automation Platform
Convena’s marketing team knew they needed a platform that would allow them to elevate their marketing efforts and provide more personalized communications to current customers and leads. They chose Act-On for its ease of use and active contact pricing, among other factors.
So, how did you select your current platform? Was it something you inherited? Did you choose it based on cost alone? Did you have buyer’s remorse once the ink was dry, and you’re now impatiently waiting for the contract to end?
Here are five tips for considering your marketing automation platform (or other major piece of marketing technology).