Joseph Jaffe believes the traditional corporate business model is broken and questions whether it can be fixed in his new book, Built to Suck. As Jaffe says, “With success comes suckage. The key to success is to suck less.”
Jaffe reports that 51 percent of the Fortune 500 companies over the last three years have had declining revenues. He said troubled corporations routinely make headlines about failed strategies or no strategies at all.
“The premise of Built to Suck, as the subhead suggests, is the inevitable demise of the corporation and how to save it with a question mark, because this isn’t a fairy tale. There is no happy ending. There isn’t necessarily a happy ending because I’m not sure the corporations can be saved. I’m not sure that they can save themselves,” Jaffe said. “Even giving them the keys to the kingdom, they still might not be able to get out of their own way, but the idea behind it is that corporations today are too big. They’re too political. They’re too siloed. They’re too dysfunctional. They’re too risk-averse. They’re essentially slowing down when the world is speeding up.