I bet if you had a nickel for every reporting dashboard you started or that someone passed over to you … Yeah, me too. Wouldn’t it be awesome to get it right the first time? In this episode of the Rethink Marketing podcast, Phil Bosley explains you can create a successful marketing analytics reporting process.
Bosley is a returning guest to the show. He is founder and CEO of Tactical Marketing Automation, an Act-On partner. In the episode, he shares what is his number one metric that he tracks inside of Act-On, as well as explains the three D’s to creating a successful analytics reporting process: define, document, and develop.