Secrets To Successful Content Marketing Campaigns – Webinar April 11
Content marketing is far more than a trend; it’s a complex strategy that, well-executed, will deliver results you can take to the bank.
Thursday, April 11, at 10 a.m. Pacific /1 p.m. Eastern, Andrew Gaffney, Editorial Director of Demand Gen Report and our own Janelle Johnson, Director of Demand Gen for Act-On will deliver a webinar focused on the types of content that are driving opens, clicks and conversions for sales: The Secrets To Successful Content Campaigns.
Two numbers to set the stage:
56% of advanced B2B marketers said content-based offers were their most successful campaigns.
46% of marketers have still not developed buyer personas, and 30% have not conducted a content audit.
Five steps to building campaigns that convert:
Step #1 – Build the right foundation for your content campaigns
Profile buyers and identify pain points, common attributes, and key triggers
Map your content to identified buying stages
Step #2 – Identify the right content formula
Create content in a variety of formats
Consider shorter, more accessible content formats
Step #3 – Get maximum mileage out of your content
Look for ways to repurpose and/or reformat existing pieces
Break up longer content assets into smaller, digestible formats
Step #4 – Use content in lead generation and lead nurture campaigns