For many of us, spring is in full swing and the nice weather is fast approaching. Up here in Oregon, the brief breaks in rain are a good indication that a new season is here. So what does spring usually bring to mind besides sunshine? Cleaning!
Most of us tend to dread the idea of a massive spring cleaning, while others look forward to a fresh start. However, as anyone can attest – after the cleaning is done, it’s a huge relief and you are glad you did it. These same principles that you use in your home can also be applied to your email marketing practice as well.
What sort of things can you do to organize your campaigns, weed out stale or broken programs, and help get rid of clutter in your email marketing campaigns? Below are a few suggestions that should help to provide some well-needed tender loving care for your marketing efforts. (And remember … given all that your email marketing does for your company, it deserves your attention.)