At Act-On, we pride ourselves on continuing to innovate a platform that is easy to use and can grow with the needs of our customers. But we wouldn’t be able to deliver on that promise if we didn’t believe in the importance of customer experience optimization in everything we do — especially product engineering. So we reached out to Act-On’s new CPO, Aaron Johnson, to get the scoop on how he and his team are making the Act-On platform even more powerful and effective.
Aaron comes to us from New Relic, where he most recently served as the Senior Vice President of Product Management and led the product management and product marketing teams. Before that, he spent nearly 10 years at Jive Software — where he looked after the engineering, QA, and design teams — and made significant contributions to the organization during a period of massive growth.
Needless to say, Aaron brings a wealth of experience and knowledge to the table, and we’re excited to see how he’ll help us continue to achieve our mission to deliver our customers with the most innovative marketing automation solutions.
During our chat with AJ (as he’s affectionately known around the office), we learned that his marketing background and commitment to a great customer experience both inform his approach to product development. We also learned about the changes he’s implementing and the projects his team is prioritizing to make Act-On even more accessible, efficient, and effective for customers.
Read the interview below to learn more about AJ, his approach to product development and innovation, and his hopes for improving the Act-On platform moving forward.