Tips for Using Color for Greater Results
Consider your target audience. The color guide above is a good place to start, but naturally, there are many different variables, including gender, that play an important role. For example, in general, women don’t like gray, orange, and brown and instead favor blue, purple, and green.
Men have much the same preferences, but prefer black to purple. Also, colors are not universal when it comes to geography. Read this Shutterstock blog post for a primer on how colors are used around the world.
Keep it simple. When using color to evoke emotion, keep it simple by using one prominent color and offsetting it with a neutral hue. Using fewer colors avoids evoking too many emotions at once.
Use contrast. Select dark colors and contrast them with light colors. Or select complementary colors, which are directly opposite each other on the color wheel; purple and yellow, for example.
Opt for bright colors for calls to action. Bright colors — red, green, orange, yellow — support higher conversion rates. It’s easy to take advantage of this tip, and it’s easy to test which one will give the best results.
Test, Measure, Adjust
Using color isn’t an exact science. The key is to test, measure and adjust your efforts. As you continue to do this, you’ll determine which colors translate to success and capture the most leads and results for your brand.
How do you use color in your marketing? Please share your experience and results.
Photo “Covers #PRINCE” by @DrGarcia used under a Creative Commons 2.0 license