How B2C & B2B Email Deliverability Differ
Shine Lyui – May 13th, 2015
“The boundaries between B2C and B2B email delivery often overlap,” Shine Lyui notes at the very outset of this piece. A person might offer up a personal email address to secure a whitepaper, hoping to conceal professional affiliations; someone else might supply their personal email address to make a private purchase at work. But though they may blur and intersect, these boundaries are more complicated than you’d expect. Here, Lyui explores the similarities and differences between the B2C and B2B outboxes, and offers step-by-step instructions for driving up deliverability and ensuring a targeted email experience.
Identity Theft, Data Management, and You
David Fowler – June 10th, 2015
You never want to think your data’s at risk, that you could fall victim to a breach or identity theft or any other such commonplace threat looming large on today’s horizon; you figure that’s the sort of thing that only happens to other people. But sadly, in today’s increasingly connected world, we’re all at risk of suffering cyber-intrusions – unless, of course, we’ve the right safeguards and protections in place. Here, David Fowler outlines leading best practices for securing data against breaches, with itemized takeaways for home and work.
Digital Debris: Why Data Needs an Expiration Date
Lisa Cannon – July 29th, 2015
“Why do security breaches matter so much?” It’s a question the modern consumer needn’t ask, given how common data theft has become, but it’s a question marketers might take more seriously, for the far-reaching implications. In this piece, Cannon argues for putting an expiration date on stored data, to ensure customer privacy and safeguard brand reputation, with tips, tricks, and best practices for data retention and management.
Digital Marketing: the 7 Essential Channels
Jamie Turner – August 24th, 2015
“Digital marketing is one of the biggest things to happen in the last 100 years.” A self-evident truth to some, sure, but one that bears repeating nevertheless, for just how many outlets and practices even the most seasoned digital marketing veterans overlook. In this overview, Jamie Turner identifies in brief the seven main channels digital marketers should prioritize, along with facts and figures for every new avenue and ways to get started.
Marketing Jobs: the Outlook is Bright!
Chris Raeside – September 7th, 2015