Our Unique GoToWebinar Integration
Citrix GoToWebinar makes it possible for anyone to host a professional webinar in the comfort of their own office, with the capability to reach large groups online. Act-On rounds out the offering with comprehensive pre-and postevent marketing and promotional programs for webinars.
Act-On achieves this with a deep back-end integration with the Citrix GoToWebinar platform. The resulting combination is an end-to-end webinar management solution that fits effortlessly into your larger online marketing context.
With Act-On, you can plan your webinar sessions, create a schedule, develop promotional, confirmation, and follow-up emails, and then sit back. Act-On takes over from there by communicating with GoToWebinar, scheduling messages, tracking responses, building reports, and keeping your program running smoothly.
If you plan to promote your webinar through multiple channels, you can generate separate trackable links for each channel. The views and submissions driven from each of these traffic sources can then be tracked.