A B2B prospect’s journey through the sales cycle has always been painfully slow, typically lasting from three months to a year. Now the cycle lasts even longer, with much more time spent upfront for consideration and raising awareness. Lead nurturing is an opportunity for the savvy marketer to connect early and make a deeper relationship with prospects.
In this eBook you’ll learn how to:
Build custom personas
Personalize all your marketing touchpoints
Effectively use social marketing
Provide content at the right point in the cycle