6-Step Marketing Plan: A Blueprint for Exceeding Your Goals

How to develop a high-performance marketing plan

Here’s a quick question for you: If your leadership walked into your office right now and asked, “Which one of our marketing tactics delivered the largest percentage of qualified leads, with the highest ROI, in the last calendar year?” What would your answer be?

This eBook covers how to:
  • Create goals that excite your executives

  • Evaluate past decisions and what will propel you forward

  • Develop your "big idea"

  • Decide how you'll tell your story

  • Assign the who, what, and when

  • Track, optimize, and report on your plan

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