It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
In this eBook you'll learn:
6 steps to get started with content marketing
Types of content to use in top-of-funnel lead generation programs
Key tactics to fill the funnel: search, social media, and email marketing