The B2B Online Marketing Playbook: A CEO’s Guide to Risks and Rewards

How do you know which online marketing tactics will reward your company with more buyers? And which will drain away your time and resources with nothing to show for the risk? This playbook is a practical, easy-to-use guide to help you make these decisions. You’ll get a quick introduction to 10 key, online marketing concepts with information to make smart investments, generate higher quality leads that boost your company’s revenue, and avoid costly, time-wasting mistakes.

In this eBook we’ll cover:
  • The buyer's journey framework

  • An overview of the 10 key online marketing tactics

  • Pro tips and downloadable resource to help you optimize your online marketing program

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