Email Deliverability: It Starts with Strategy

Smart marketers know that sending one-off emails to massive, unsegmented lists can negatively impact email deliverability, decreasing engagement and increase the likelihood of ending up in the spam folder. Therefore, you must have a plan of action and a defined purpose for how an email is intended to fuel business growth before hitting “Send.” Read this eBook to learn how to develop and execute sustainable email deliverability strategies that produce great results.

In this eBook, you'll learn
  • A broad email marketing strategy overview

  • How to use segmentation to reach the right audience

  • Best practices around email volume, cadences, and fatigue

  • Innovative behavioral email engagement strategies

  • Tactics for re-engaging email recipients

  • How to sunset email recipients for clean data

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