Defining your target audiences by who they are, how they behave online, and their specific interests and challenges is a critical part of building and strengthening relationships at every stage of the customer lifecycle. Read this eBook to learn how to build accurate and relevant marketing personas to deliver the right message to the right person at the right time.
In this eBook, you'll learn how to:
Develop accurate marketing personas for more relevant messaging
Define your target audiences based on interests, pain points, and behavior
Implement best practices to strengthen personas for maximum engagement