eBook

Got CRM? Why You Need Marketing Automation, Too

Integrate Your CRM with Act-On to Generate Serious Results. CRM systems transform sales through organization and efficiencies. Marketing automation completes the circuit by generating, nurturing, and managing quality leads throughout the buyer journey — from initial awareness to organizational advocacy. To take your organization to the next level, you need both — and you need to understand how these two systems work together to generate serious results.

Download this eBook and you'll learn how:
  • New buyer behaviors are driving serious changes in marketing

  • Integrating your CRM with Act-On empowers you to scale your efforts

  • You Can Leverage Data to Build Engagement, Trust, and Advocacy

  • Marketing Automation Can Catalyze Account-Based Marketing

  • Choosing the Right Platform Will Make All the Difference

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