The High-Performance Marketing Department
A recent CMO survey discovered that high-performance marketing departments deliver higher ROI and profits. However, investing in digital advertising, technology, and marketing analytics supports those initiatives. In this new age of accountable, technology-driven marketing, you need to have the right staff, structure, and budgets in place to thrive.
In this eBook we’ll cover:
- The modern marketing department’s essential skill sets
- Staffing for maximum impact
- Traits of high-performing marketing departments
- 6 steps to securing the budget you deserve
- New marketing budget trends and benchmarks