eBook

The High-Performance Marketing Department

A recent CMO survey discovered that high-performance marketing departments deliver higher ROI and profits. However, investing in digital advertising, technology, and marketing analytics supports those initiatives. In this new age of accountable, technology-driven marketing, you need to have the right staff, structure, and budgets in place to thrive.

In this eBook we’ll cover:
  • The modern marketing department’s essential skill sets

  • Staffing for maximum impact

  • Traits of high-performing marketing departments

  • 6 steps to securing the budget you deserve

  • New marketing budget trends and benchmarks

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