In this eBook, you’ll learn how to use marketing automation to:
Gain comprehensive insights into the customer journey
Design customer engagement scoring models and use them to optimize the customer experience
Develop a holistic marketing strategy based on customer roles and lifecycles
Create and distribute content and automated programs to promote and measure customer engagement
Encouraging and tracking customer engagement will set up your company for long-term success. Marketing automation helps you uncover how your customers interact with your brand, your content, and your campaigns throughout the entire lifecycle. Read this eBook to learn how marketing automation helps you engage your customers and deliver more value across every channel and every stage of the buying journey.