Encouraging and tracking customer engagement will set up your company for long-term success. Marketing automation helps you uncover how your customers interact with your brand, your content, and your campaigns throughout the entire lifecycle.
In this eBook, you’ll learn how to use marketing automation to:
- Gain comprehensive insights into the customer journey
- Design customer engagement scoring models and use them to optimize the customer experience
- Develop a holistic marketing strategy based on customer roles and lifecycles
- Create and distribute content and automated programs to promote and measure customer engagement
