Inbound marketing is an essential part of a holistic strategy, but it’s not enough to deliver engaging and effective experiences across the customer lifecycle.
Instead, you should strive to achieve a healthy balance of inbound and outbound marketing strategies that meet your prospects and customers at every stage of their buying journey.
In this eBook, you’ll learn:
- Proven inbound and outbound marketing tactics
- How to go beyond lead generation to deliver compelling customer experiences
- The unique roles that inbound and outbound marketing play in your larger holistic strategy
- Strategies for creating an integrated and balanced marketing strategy