Workbook: A 5-Step Guide for Creating a Lead Scoring Program
Not all leads are created equal. Some are ready to buy right now, some will likely be ready soon, and some are just entering the funnel. So how do you know which leads are hot and which are not? That’s easy – use lead scoring. A good lead scoring system increases marketing’s ability to pass qualified leads to Sales, and helps Sales focus their time and effort on the most likely buyers. Our 5-step workbook gives you everything you need to get started.
In this eBook you’ll learn to:
- Define your ideal buyer profile
- Assign point values to both profile and behavior data
- Implement your lead scoring program
- Optimize your lead scoring to accommodate your customers' emerging interests and pain points