You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but unless it's designed to drive leads to your business and convert customers, there’s no point in running a social media campaign. In this eBook, we’ll give you six important lessons to turn your social media followers into customers.
Additionally, you’ll learn about:
The key social platforms and the new twists they offer
Setting a budget for your social media program
Segmenting and nurturing your social leads for faster conversion
Calculating the ROI of your social media campaigns