We surveyed over 250 marketing leaders to see how marketing teams are allocating resources across brand, demand, and expand functions.
In this eBook, you'll learn how to:
- Evolve your strategies to match the evolving buyer journey
- Shift your focus to delivering great customer experiences
- Allocate your marketing resources and budget to get the most out of every opportunity
- Determine and leverage the most important marketing KPIs
- Use marketing automation to go beyond traditional demand generation
