Rethink Marketing [Automation]

We surveyed over 250 marketing leaders to see how marketing teams are allocating resources across brand, demand, and expand functions. Read this eBook to learn more about how marketing leaders are interpreting and utilizing marketing automation, what they have in common, and how they're fueling engagement across the entire customer journey.

In this eBook, you'll learn how to:

• Evolve your strategies to match the evolving buyer journey
• Shift your focus to delivering great customer experiences
• Allocate your marketing resources and budget to get the most out of every opportunity
• Determine and leverage the most important marketing KPIs
• Use marketing automation to go beyond traditional demand generation