eBook

How to Attract More Prospects

Your Guide to Optimizing Your Demand Generation Engine and Strategy

Download this eBook to learn how to:

  • Create and distribute content that drives awareness and conversions

  • Leverage website personalization to improve and expedite the customer journey

  • Develop landing pages and web forms that convert

  • Authentically engage target audiences on social media

  • Rally employee advocates around your brand and offerings

Demand generation is about more than just capturing contact information; it’s about creating higher quality leads, shortening the sales cycle, and producing revenue that’s directly attributable to specific actions. And it’s about doing so while respecting your customers’ intelligence. Effective demand generation strategies empower you to move your prospects through the sales funnel efficiently by generating interest, fostering engagement, and inspiring confidence in your brand.

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What Is Demand Generation?

Demand generation is the process of developing and executing a series of strategies, tactics, campaigns, and assets to attract new prospects, convert quality leads, and increase consumer awareness and interest at every significant touchpoint along the customer journey. But it’s about more than just generating leads; it’s about creating higher quality leads, shortening the sales cycle, and producing revenue that’s directly attributable to specific actions. And it’s about doing so while respectin

Develop Landing Pages & Forms That Convert

When gating your content, the two major tasks are developing your landing page and creating forms that convert. The former involves a close adherence to established best practices, including: Deliberate, relevant copy that matches paid and organic keywords you are trying to rank for, as well as any ad copy that got your visitors to click to the page. Vital information should be placed above the fold. Adding short- and/or long-form video content. Leveraging video on landing pages has been proven

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