Blogs, whitepapers, infographics, webinars, video, and even social content are crucial pieces of a modern content strategy. So how do you cook up really great marketing content that will drive traffic, convert prospects, and sell more products while also driving repeat business and customer retention? Read this eBook to learn the perfect recipe for creating killer marketing content and how to distribute that content across multiple channels for more effective customer experiences.
In this eBook, you'll learn how to:
Develop accurate and effective buyer personas
Articulate the value of your products and services
Create an effective content mix that delivers at every stage of the customer experience
Best practices and pro tips for content creation and distribution