How to Use Mobile Marketing to Generate Leads
B2B buyers are increasingly using mobile to obtain information, conduct research, and buy products and services, making it an effective marketing channel. But mobile can be mysterious and understanding how to use mobile marketing to generate leads can be a challenge even for experienced marketers.
In this eBook you’ll learn:
- How mobile differs in B2B and B2C environments
- Top seven mobile tactics and how to use them
- Tips, tools, and techniques to use in your mobile campaigns