Act-On Announces the Appointment of Matt Zelen as SVP, Customer Success


Former Salesforce Executive Joins Act-On to Lead Post-Sales Initiatives

BEAVERTON, OR–(Marketwired – Nov 11, 2015) – Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, today announced the appointment of Matt Zelen as SVP, Customer Success. Matt joins Act-On with over 15 years of experience helping organizations maximize the value of their software investments and achieve business success.

Matt has a strong background in guiding the customer success practices of global technology organizations, including Salesforce and Oracle. Prior to Act-On, Matt was Vice President of the Customer Success Group at Salesforce, where he led the post-sales product specialist teams across all Salesforce products, as well as transformed the customer success and renewal strategies of emerging businesses such as and

In this new role, Matt will be responsible for driving Act-On’s customer success outcomes and leading a world-class customer success team. His focus will be on ensuring the effectiveness of Act-On’s customer implementation, enablement and retention programs.

Andy MacMillan, CEO of Act-On, said, “We are building a leadership team with experience and vision to support our strategy and growth needs with a clear focus on our customers. The appointment of Matt allows us to build upon our strengths and further ensure the success of our customers.”

Act-On Software is one of the fastest-growing marketing automation vendors with over 3,000 companies worldwide using its technology to support pre-sales and post-sales marketing efforts. Act-On’s marketing platform powers impactful sales outcomes, and customers benefit from short time to value and short time to productivity. Act-On’s ease of use makes it a right-fit for non-technology companies looking to adopt marketing automation. Customers range in size from mid-sized companies to departments of large enterprises across all industry verticals including healthcare, manufacturing, financial services, business services, and higher education.

About Act-On Software
Act-On Software provides the complete marketing engagement platform for the 21stcentury business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their marketing and sales efforts throughout the customer lifecycle. Act-On supports an open marketing ecosystem with native integrations to all major CRMs and pre-built connectors to third party applications. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve business success. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit

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