Portland, OR — February 20, 2018 — Act-On, the leading provider of Adaptive Marketing™ solutions for fast-growing businesses, announced today the addition of Kevin Williams as its new Senior Vice President of Customer Success.
“Our success is integrally tied to our customers’ success and I am looking forward to positively impacting both as I actively help marketers realize the true potential of adaptive marketing to grow their business by better anticipating, automating, and accelerating their engagement efforts,” Williams said.
Act-On leads the industry, being highest rated by G2Crowd, for the high level of its quality of support. With the hire of Williams, Act-On looks to apply Williams’ significant industry expertise to further extend its reputation for excellence in customer success.
Williams joins Act-On from Aurea where he was VP of Customer Success and prior to its acquisition by Aurea, he was VP of Global Customer Support at Jive Software, where he built the organization from the ground up and thrice won the Association of Support Professionals “Top 10 Best Support Websites” award.
Act-On is filling out its team of marketing industry veterans with Williams, their second high-profile hire in recent weeks. According to Kate Johnson, Act-On CEO, “Marketers need innovation that takes advantage of tomorrow’s technologies and strategies today. Coupling Act-On’s expertise and hands-on support resources, like Act-On University, with Kevin’s leadership we look forward to meaningfully and measurably increasing customer satisfaction and success.”