Act-On Software Announces Act-On for Sugar Sales & Marketing Success Package

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Act-On for Sugar Enables More Adaptive Journeys™ Throughout the Customer Lifecycle


SugarCon 2017SAN FRANCISCO – September 26, 2017 – Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today announced a new product and support bundle designed to complement Sugar and help sales and marketing orchestrate smarter customer engagements. Act-On for Sugar includes a native CRM Integration and access to Engagement Insights for real-time analytics and reporting, coupled with premier support to help Sugar users get the most out of their marketing automation investment.

Over 500 companies across the globe, including such names as TransPerfect and Waitrainer, rely on Act-On and Sugar to power their sales and marketing engine – using the joint solution to create more adaptive brand to buyer engagements, drive better sales and marketing outcomes, and maximize customer lifetime value.

“As companies respond to disruption, and invest in digital transformation, integrating CRM with marketing automation is a must to create an end-to-end system covering all phases of the lead-to-sales cycle,” said Larry Augustin, CEO of SugarCRM. “With Act-On for Sugar, our two companies have deepened our already strong partnership to offer a great solution enabling marketing to deliver more highly qualified, sales-ready leads.”

The Act-On for Sugar bundle includes:

  • A prebuilt, native CRM integration. Act-On automatically updates contact and lead records in Sugar, providing key insight into customer behavior and allowing for relevant conversations to take place at precisely the right time. Features include, Act-On Email, Hot Prospects and Activity History.
  • Engagement Insights. Users can easily access and share marketing data across the organization through exportable reports and live-updated templates in Google Sheets – offering deeper insight into the performance of marketing channels, programs, and campaigns.
  • Premier-level Act-On support. Sugar users have access to resources beyond the standard support offering including 24-hour assistance, with options for priority case routing and accelerated response SLAs, and phone line access to a team of technology experts and marketing success managers.

Act-On is a Platinum Sponsor at SugarCon 2017 taking place in San Francisco, Sept 25-27. Marketing consultants will be onsite at booth P-1 to demo the latest Act-On for Sugar offer; attendees will receive a 10 percent discount off list price. Visit booth for more details.

In addition, Act-On CEO, Andy MacMillan, will present on Wednesday, Sept 27 at 1 PM to share his thoughts on the future of marketing and why Adaptive Journeys™ will be the new marketing normal.

Concludes MacMillan, “Act-On and Sugar together are helping fast-growing companies automate their front office engagements and quickly adapt to the new customer journey — providing them complementary, best of breed solutions that address their modern sales, marketing, and customer engagement needs.”

About Act-On Software

Act-On Software is a marketing automation provider responsible for delivering innovation that enables marketers to create Adaptive Journeys™ using customer behaviors, preferences, and data to intelligently guide the engagement strategy. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software.