Act-On strengthens EMEA team with new VP of Sales


Simon Lappin joins UK office to drive further growth in the region

28th August, 2018 – Act-On, the leading provider of Adaptive Marketing™ solutions for mid-market businesses, has welcomed Simon Lappin as its new Vice President of Sales for EMEA after his stellar past performance driving double digit growth for a similarly-sized cloud company.

Simon brings over 20 years of experience in building EMEA sales teams, delivering profit to clients and increasing recurring revenues whilst improving operational efficiency. Over the 8 years he spent building out EMEA sales and operations and helping his previous company go public, growing to over $1 billion in market capital before being acquired in May 2017, Simon’s EMEA team was driving 40% of new business bookings. This experience will be key in helping Act-On achieve it’s EMEA growth goals in 2018 and beyond.

Simon comments: “Helping to build a global presence for a cloud company that went from an emerging player to a global leader is definitely one of my finest and proudest accomplishments to date. It’s an exciting time, and having seen the potential in the EMEA market first hand, as well as the important role it can play for a global business, I’m looking forward to helping Act-On achieve similar success.”

“My focus will be expanding our footprint with our current key partners within the EMEA region, such as SugarCRM and Microsoft, along with many other industry agency partners. I’m eager to foster these relationships and build on the company’s momentum to continue setting record growth.”

Simon joins Act-On at a key time for the company, as it ended the first half of 2018 by achieving several major milestones, including being cash flow positive, and growing its customer base including enterprises like Hughes Network Systems, and other growing companies like LucaNet.

Commenting on the appointment, Act-On’s CEO, Kate Johnson, added that Simon will also be working to build out the team for further capacity in EMEA:

“With Simon’s drive, initiative, and experience, he’ll be a tremendous asset to the team as we focus on massive growth in EMEA over the next several years. His attributes, together with Act-On’s vision for growth and advancement, will create a powerful combination that will help push Act-On’s success in EMEA.”

About Act-On
Act-On Software is the leader in Adaptive Marketing solutions that enable marketers to create Adaptive Journeys™ using customer behaviours, preferences and data to intelligently guide the engagement strategy. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. For more information, visit Act-On Software.