Non-Profit Organization Leverages Act-On Marketing Automation to Manage All Stakeholder Communication
BEAVERTON, OR–(Marketwired – Jun 15, 2015) – Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, shared today that the Jefferson Awards Foundation, America’s most prestigious and long-standing organization dedicated to activating and celebrating public service, has made Act-On a vital component of the organization’s growth, development and stewardship. Working with more than 40 stakeholder groups ranging from network partners and donors to event sponsors and award nominees, the organization relies on Act-On’s capabilities to strategically engage and nurture its relationships with these stakeholders, using segmentation, automated email programs and web forms.
Before adopting Act-On, the Jefferson Awards Foundation utilized a variety of independent marketing and communication systems to interact with thousands of constituents daily across its LEAD360, Students in Action and GlobeChangers programs, with limited analytics results. Act-On has helped to streamline the foundation’s communications efforts, enabling the organization to better create, manage and track its communications to a database of more than 35,000 contacts. The software also provides the ability to refine outreach efforts using data from campaign performance. Today, the Jefferson Awards Foundation has a defined communications process in place for its stakeholder groups — leveraging Act-On Automated Programs to reengage participants, drive student progress and encourage completion of activities.
In addition, the foundation leverages Act-On to continue to build consistent, personalized relationships across the board — with an understanding of the level of engagement that each individual has with its website, content and event registrations. The Jefferson Awards Foundation now has additional knowledge regarding users’ behavioral activity, which allows the organization to better segment its lists accordingly.
“Because of Act-On we know our stakeholder communities more intimately, and have insight into the behavioral actions they take with us,” said Hillary Schafer, Executive Director of the Jefferson Awards Foundation. “Act-On is critical to us building better relationships and driving brand awareness, and as a nonprofit these two initiatives are key to us delivering on our mission.”
Lastly, the Jefferson Awards Foundation relies on Act-On to manage the outreach around its annual galas, including registration and invite and follow up processes. Act-On helps the foundation to raise greater awareness, communicate efficiently and increase fundraising efforts with its 40 stakeholder groups.
Concludes Schafer, “Without Act-On we would not be able to run the organization as well as we do. We rely on their technology to power the communication for tomorrow’s leaders.”
About Jefferson Awards Foundation
The Jefferson Awards Foundation is the country’s longest standing and most prestigious organization dedicated to activating and celebrating public service. Through its programs, JAF trains and empowers individuals to serve and lead in their communities, amplifying their impact through the organization’s vast network of media partners, mentors and volunteers. To learn more about the Jefferson Awards Foundation, visit: JeffersonAwards.org or engage on Instagram, Twitter and Facebook.
About Act-On Software
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle – attract, capture, nurture, convert, and expand. The platform’s out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success. Headquartered in Beaverton, OR with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit act-on.com.
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