French Agency Synolia Partners with Act-On for Strategic Support in Marketing Automation


The original press release was published on Synolia’s blog on Oct. 22, 2018


French Agency Synolia Partners with Act-On for Strategic Support in Marketing Automation


Synolia, a specialist agency in Customer Relationship Management and E-commerce, becomes Act-On’s new partner. Through this partnership, Act-On and Synolia aim to reinforce the solution’s distribution on the French market, to companies wishing to better target and stimulate their audiences in order to strengthen their relationships with customers.

“We are delighted that Act-On chose Synolia to market its solution in France. This new partnership is a great opportunity for Synolia to strengthen our Marketing Automation offer and thus confirm our position as a global CRM partner for companies. Our team’s expertise combined with the excellence of Act-On’s solutions allows us to support companies in all sectors, in both B-to-B and B-to-C, in their challenges and their digital transformation,” said Stéphane Calimodio, co-founder and head of Synolia’s CRM division.

“We are very happy about this new partnership and eager to begin our collaboration with Synolia,” said Simon Lappin, vice president of sales at Act-On Software. “While Marketing Automation is becoming more and more indispensable for businesses, Synolia provides essential and quality strategic support, partly through CRM integration which enables organizations to strengthen their Digital Marketing practices.”

“Act-One is more than an Automation Marketing tool, it is an Inbound Marketing tool. Moreover, its interfacing with Sugar (as well as with Salesforce) will allow our customers’ marketing and sales teams to work hand-in-hand to improve customer knowledge and optimize lead management,” said Audrey Colinet, Consultant in Marketing Automation at Synolia.

Learn more about the Synolia partnership with Act-On

About Synolia
Synolia offers a “Think out of the codes” approach to drive the implementation of CRM, E-commerce, PIM, Business Intelligence and Marketing Automation solutions. With a complete offer of services, Synolia’s expert teams are competent at all stages of your project: from strategy to implementation as well as from training to daily support, thus allowing companies to greatly improve their levels of customer knowledge and lead management. Synolia is also a partner and expert for the following solutions : Akeneo, Magento, Oro Inc, PrestaShop, Tableau Software, Qlik, SugarCRM, and Zendesk.

About Act-On Software
Act-On Software is the leader in adaptive marketing solutions that empower marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, enabling marketers to strategize better business outcomes, drive more relevant multi-channel marketing, and generate higher customer lifetime value — all with the fastest time-to-value. For more information, visit Act-On Software.