Executing Modern Content Strategies at Scale
In our new Customer Spotlight webinar series, Act-On customers take center stage and discuss real-life use cases that demonstrate the power of growth marketing automation throughout the customer lifecycle. Join us in the second installment in the series as we discuss how Act-On customer, American Endowment Foundation is executing modern content strategies at scale.
Using a holistic content marketing strategy, AEF increased its engagement rates by 100%. Their multichannel approach is a great example of how to segment your target audiences by personas, demographics, and other online behaviors. In the end, their strategy drives higher rates of brand loyalty and advocacy.
This webinar covers how you can:
- Grow your business with customer communications and content marketing
- Leverage Act-On to create holistic and targeted content marketing strategies for your customers and prospects
- Follow AEF's lead to implement content marketing strategies that support a holistic, multi-channel approach