Watch this on-demand webinar to learn how executing modern content strategies at scale leads to business growth and increased brand loyalty.
In our new Customer Spotlight webinar series, Act-On customers take center stage and discuss real-life use cases that demonstrate the power of growth marketing automation throughout the customer lifecycle.
Join us in the second installment in the series as we discuss how Act-On customer, American Endowment Foundation is executing modern content strategies at scale.
Using a holistic content marketing strategy, AEF increased its engagement rates by 100%. Their multichannel approach is a great example of how to segment your target audiences by personas, demographics, and other online behaviors.
In the end, their strategy drives higher rates of brand loyalty and advocacy.